Selling automotive parts efficiently on Amazon
In this article, we'll give you tips for getting started selling automotive parts on Amazon and discuss in detail how to maximise your potential. Selling automotive parts is no longer limited to garages and physical stores. The world of online automotive sales is booming and Amazon is the ideal destination for customers who want access to a vast selection at competitive prices, together with faster shipping.
Why sell automotive parts online?
Selling through Amazon is a great way to reach customers all around the world. The average age of cars has increased significantly in recent years and now many consumers are choosing to extend that lifespan by turning to Amazon to find the replacement parts they need.
I’ve created my account: what are the best practices to follow?
Whether you're already well-established in the automotive industry, new to e-commerce or ready to create your digital storefront, there are a few factors you need to consider when selling automotive parts online.
Decide which products you want to sell
Even if you already know the type of products you want to sell, some research may reveal opportunities that are worth exploring. Selling on Amazon makes it easy to check which products are the most popular: this allows you to anticipate trends and react to changes that will define the automotive sector in the years to come.
Determine your shipping strategy
Dimensions and weight are important when storing and shipping automotive parts. A spare bedroom or garage may be enough to cover your storage needs when you're starting out, but as you grow, you may want to coordinate with a solution like Fulfilment by Amazon for storage, customer service and other tasks.
List your products for sale and set competitive prices
When you're ready to list products, consider including a variety of high-quality photos and using key points to highlight product features and benefits. To set a competitive price, research the competition to see how much comparable items sell for.
Add compatibility information (if required)
If your listings are only compatible with specific vehicles, make sure you've added relevant information using our internal compatibility tool. When buying automotive parts, customers need to know which items are right for their vehicle: this can help increase conversion rates and sales and reduce compatibility-related returns.
To bulk add compatibility information, you can use the Master Vehicle List (MVL). The MVL is a repository of data on vehicles used in a specific region. This list is now available to all automotive selling partners on Amazon. Using it for your catalogue will help customers find your products. The MVL provides you with a unique KTYPE for each vehicle.
Download the MVL for all regions covered below
To bulk add compatibility information, you can use the Master Vehicle List (MVL). The MVL is a repository of data on vehicles used in a specific region. This list is now available to all automotive selling partners on Amazon. Using it for your catalogue will help customers find your products. The MVL provides you with a unique KTYPE for each vehicle.
Download the MVL for all regions covered below
Terms of Use
The data contained in the Master Vehicle List (MVL) may only be used in connection with the listing of products on Amazon for the following countries: Germany, United Kingdom, France, Italy, Spain, the Netherlands, Sweden and Poland. The MVL will also contain compatibility data for Austria-based customers, which will be used on the German Amazon Store. The right to use the MVL is dependent on the provision of the MVL by Amazon. If Amazon stops providing the MVL your right of use automatically expires.
The MVL may only be used in connection with new parts. Use of the data contained in the MVL (“Data”) for the used parts trade is not permitted. Used parts are the parts that have previously been fitted to a vehicle, with the exclusion of replacement parts or parts that are remanufactured or reconditioned. Any further use or dissemination of the Data is strictly prohibited. Unauthorised use of the Data will result in damage claims of the rights holders and may also result in fines or other penalties. In accessing and using the MVL to place an offer within the Amazon online stores for Germany, UK, France, Italy, Spain, the Netherlands, Sweden and Poland, the user must abide by the obligation to assess the compatibility of the spare parts with a given model of vehicle lodged by the user. The MVL will also contain compatibility data for Austria-based customers, which will be used on the German Amazon Store.
When downloading and using the MVL, the above Terms of Use apply and are accepted by users.
Last update: 2/2025
The MVL may only be used in connection with new parts. Use of the data contained in the MVL (“Data”) for the used parts trade is not permitted. Used parts are the parts that have previously been fitted to a vehicle, with the exclusion of replacement parts or parts that are remanufactured or reconditioned. Any further use or dissemination of the Data is strictly prohibited. Unauthorised use of the Data will result in damage claims of the rights holders and may also result in fines or other penalties. In accessing and using the MVL to place an offer within the Amazon online stores for Germany, UK, France, Italy, Spain, the Netherlands, Sweden and Poland, the user must abide by the obligation to assess the compatibility of the spare parts with a given model of vehicle lodged by the user. The MVL will also contain compatibility data for Austria-based customers, which will be used on the German Amazon Store.
When downloading and using the MVL, the above Terms of Use apply and are accepted by users.
Last update: 2/2025
Amazon store
Vehicle type
How can customers make sure they find the right parts for their vehicles?
Customers can find the right products for their vehicle using Partfinder, our internal tool that allows customers to register their vehicle and filter for only the results that match the car or motorcycle in question. This tool uses data from our business partners, who share with Amazon the part compatibility information that customers can find on our website.
Frequently Asked Questions
What automotive parts can I sell on Amazon?
All listings and products must comply with all applicable laws and regulations and Amazon reserves the right to remove any listing that is considered inappropriate for sale for any reason whatsoever.
Some examples of prohibited listings include: airbags, counterfeit spare parts, automotive appliance parts lacking the necessary ECE certifications (for example, LED lights for cars), airbag inflators and components for vehicles, seat belts and seat belt components for vehicles, fabric systems, blue flashing lights for cars simulating the function of those used by emergency services, registration plates bearing the official emblem of the Italian Republic, whether or not presented as approved and for decorative purposes only.
Some examples of prohibited listings include: airbags, counterfeit spare parts, automotive appliance parts lacking the necessary ECE certifications (for example, LED lights for cars), airbag inflators and components for vehicles, seat belts and seat belt components for vehicles, fabric systems, blue flashing lights for cars simulating the function of those used by emergency services, registration plates bearing the official emblem of the Italian Republic, whether or not presented as approved and for decorative purposes only.
Is it possible to get support from a member of the Automotive team?
After you start selling on Amazon, you can contact our support team. If your account meets certain criteria, you will also be able to benefit from a paid service with a dedicated account manager within the Amazon Automotive team.
I would like to start selling to other businesses (B2B). What do I need to do?
To start selling to businesses (B2B) on Amazon, create a professional business account or sign in to Seller Central if you already have one. Then, go to B2B > B2B Central from the main menu. To be successful with business customers, follow these three key steps:
1. Activate VAT calculation services, our free automatic invoicing solution, in your tax settings. Business buyers ask for invoices.
2. Check out the selection tips to see which products are most in demand by business customers.
3. Set up price and quantity discounts for businesses to encourage them to buy your products in bulk.
Explore additional tools on B2B Central to maximise your B2B sales opportunities.
1. Activate VAT calculation services, our free automatic invoicing solution, in your tax settings. Business buyers ask for invoices.
2. Check out the selection tips to see which products are most in demand by business customers.
3. Set up price and quantity discounts for businesses to encourage them to buy your products in bulk.
Explore additional tools on B2B Central to maximise your B2B sales opportunities.
What type of automotive parts sell best on Amazon?
To determine the best automotive parts for sale on Amazon, focus on products that are in high demand, are widely compatible and require frequent replacement. Some popular categories include air and oil filters, brake pads, light bulbs, motor oils and windscreen washer fluids, as well as tyres, batteries and LED lights. Accessories such as wheel covers, floor mats and cleaning kits also perform well.
To maximise sales, be sure to provide clear compatibility details, high-quality images and competitive prices to increase customer trust and conversion rates.
To maximise sales, be sure to provide clear compatibility details, high-quality images and competitive prices to increase customer trust and conversion rates.
What are the costs associated with selling automotive parts?
The prices for selling automotive parts on Amazon are the same as for other categories. Sellers can choose between two selling plans: Individual and Professional. For more details on the prices for each plan, you can visit our dedicated page.
What is the Master Vehicle List (MVL) and how does it help to sell automotive parts on Amazon?
The Master Vehicle List (MVL) is a database of vehicles in use in the region, available to all Automotive Parts Selling Partners on Amazon.
The MVL provides sellers with a unique KTYPE for each vehicle, which improves listing accuracy, reduces returns due to compatibility issues and optimises the customer experience. Additionally, it helps sellers meet Amazon guidelines by ensuring that compatibility information is properly included, thereby increasing sales and visibility on the platform.
It is important to note that the MVL can only be used for new parts.
The MVL provides sellers with a unique KTYPE for each vehicle, which improves listing accuracy, reduces returns due to compatibility issues and optimises the customer experience. Additionally, it helps sellers meet Amazon guidelines by ensuring that compatibility information is properly included, thereby increasing sales and visibility on the platform.
It is important to note that the MVL can only be used for new parts.
Why is it crucial to include vehicle compatibility when selling automotive parts on Amazon?
When selling automotive spare parts, compatibility between the vehicle model and the part is essential. Without this information, there is a high risk of errors and returns.
To solve this problem, Amazon has created a vehicle database, making it easy for both sellers and buyers to find the right parts for each vehicle. This resource helps to minimise compatibility issues and ensures a smoother buying and selling process on the website.
If you need help creating your listings, you can contact our team by emailing eu-vehiclecompatibility@amazon.lu.
To solve this problem, Amazon has created a vehicle database, making it easy for both sellers and buyers to find the right parts for each vehicle. This resource helps to minimise compatibility issues and ensures a smoother buying and selling process on the website.
If you need help creating your listings, you can contact our team by emailing eu-vehiclecompatibility@amazon.lu.
Tomas Silva
Tomas Silva is a Marketing Manager at Amazon, passionate about digital strategy and creativity. He enjoys helping sellers to reach their full potential in online commerce. Outside of work, he enjoys travelling, skiing and playing padel.
Start selling
today
Selling on Amazon allows you to reach tens of millions of buyers, whether you’re selling one item or millions. Your account configuration is set to sell across Europe.
€39 (excl. VAT) per month + referral fees
On this site, we use cookies and similar tools (known collectively as "cookies") to provide services to you and improve them, and to show ads. To learn more about how Amazon uses cookies, please read the Amazon Cookies Notice.
