That was when Emil and Giacomo turned to Amazon to help expand their online business. They quickly discovered that Amazon offered a range of programmes that allowed businesses to grow while protecting their brand.
One such tool is the Amazon Brand Registry
, which allows brand owners to provide an accurate representation of their brand and products to create a reliable customer experience.
By enrolling in Brand Registry, Emil and Giacomo gained access to enhanced features such as A+ Content, Sponsored Brands, Brand Analytics, and other brand protection tools, which allowed them to detect and report violations with ease.
"Being on the Brand Registry gave us the tools we needed to develop and protect our brand effectively. We were able to do some research and report any suspicious listings so that Amazon could remove them immediately."
These tools have contributed to the growth of their business. Very quickly, their pillow became one of the most sought-after childcare products in Europe.