Selling furniture online

How to sell furniture online

€39 (excl. VAT) per month + referral fees
Selling furniture online

Selling furniture online

Today, online furniture sales are booming.
With growing confidence in e-commerce, customers now find it easier to buy items online that were mostly only available in physical shops.
Sellers can then seize this opportunity, as they don't need to invest in commercial premises. Selling online also helps to increase visibility, reach a wider customer base and gather accurate data on target markets.
Selling furniture online

Sign up on Amazon to sell furniture

Amazon offers two options for its sellers: an individual plan and a professional plan.

There are five key steps that we recommend before you start selling online.
  1. Set up a sales strategy for your products:
    Identify your customer base so you can tailor a pricing strategy, a brand image and any applicable communication channels to suit.
  2. Choose your online marketplace.
    Amazon, for example, is ideal for getting qualified traffic with minimal investment.
  3. Plan your order delivery model.
  4. Know the rules for selling online:
    like VAT requirements, restricted or prohibited products and GDPR.
  5. Pay attention to presentation:
    with eye-catching visuals, clear content and relevant keywords.

Plans and payments

On Amazon, the Individual plan costs €0.99 (excluding VAT) on each item sold, and the Professional plan costs €39 per month (excluding VAT) regardless of the number of items sold. In addition, there is a referral fee of between 8% and 15%, calculated for each item sold.
The deadline for payment to the seller is usually 7 days after the delivery date.
Lastly, there is the cost of delivering the items. You can either send them yourself or use the Fulfilled by Amazon service. There are two types of costs:
  • The processing fee for each product sold, which depends on the size and weight of the product.
  • The monthly inventory management fee, which depends on the volume of your products in the fulfilment centre.


VAT stands for value-added tax. Traders registered in France must add it to the price of their products. It is reported and paid to the tax authorities.
Amazon also offers a comprehensive guide and a VAT service to guide sellers through the various procedures.

Amazon can therefore be a great solution for selling furniture online. There is also a comprehensive guide to help you take your first steps on the site.


Can I change my selling plan?
Amazon selling plans can be changed or cancelled at any time.
How much does the Amazon VAT calculation service cost?
The Amazon VAT calculation service is made available free of charge to all sellers.
Do I need a S.à. r.l. to sell on Amazon?
No. You can start selling under your name as a sole trader.
Is Amazon right for my business?
Yes. No matter the size of your business, you can thrive on Amazon.
What are the steps and requirements for selling furniture online on Amazon?
The first step is to register as an Amazon seller. Once you’ve successfully registered, you can create your storefront and list the furniture products you’d to sell, choosing the selling plan and shipping method that best fits your business model.
How profitable is the furniture sector on Amazon?
Selling furniture on Amazon can be profitable. Your success in selling your products will depend on a number of factors, including the type of furniture you sell, your pricing strategy and your marketing efforts.

Offering competitive prices, focusing on high-margin items and launching promotions can help boost the visibility of your furniture business on Amazon and potentially help you increase sales and profits.
What are the advantages of selling furniture on Amazon?
Selling furniture or any other product on Amazon can help you increase your visibility, reach a larger customer base and boost your brand awareness. You can also take advantage of programmes and services like Fulfilment by Amazon (FBA), which stores your products in Amazon’s fulfilment centres and ships them to customers for you. This can help customers receive their orders more quickly and help you manage your inventory more accurately.
How much commission does Amazon charge for online furniture sales?
When it comes to sales plans, you can choose between selling as an individual or as a professional. The individual plan costs €0.99 (excl. VAT) per item sold, excluding additional referral fees. On the other hand, the professional plan is priced at €39 (excl. VAT) per month, excluding additional referral fees, regardless of the number of products you sell each month.

Sellers pay a referral fee on each item sold. The referral fee for furniture, including digital services tax, is 15.45% for products with a sales price under €200 or 10.30% for products with a sales price over €200.
What selling plan should I use to sell furniture on Amazon?
The best selling plan for you will depend on your specific business and objectives, as well as the sales volume you expect. If you sell fewer than 40 items per month, the individual plan may be a good option for you. However, if you plan to sell more than 40 items per month, the professional plan may be a better choice.

With the professional plan, you can benefit from more features, such as the ability to sell more products, access to more reports and lower referral fees. See additional information here.
What type of furniture can I sell on Amazon France?
You can sell certified new, used and refurbished furniture products on Amazon.
How do I create a product listing for furniture on Amazon?
To start adding your products, you need to create a product listing in Seller Central (or via the API). A product listing includes the following:

- A product ID: This is a unique code that identifies your product. You can use a GTIN, UPC, ISBN or EAN. You can get a UPC code directly from GS1, or request an exemption.
- A SKU: This is a unique ID that you create to track your own inventory.
- Product listing details: This includes price, product condition, on-hand quantity and shipping options.
- Product details: This includes the product name, brand, category, description and images.
- Keywords and search terms: These are words and phrases that buyers will use to find your product.

If another seller already offers the same product, you’ll match an existing listing (which means some details will already appear, like the product identifier). If you’re the first seller to offer a product, you’ll create a new listing.
What resources are available for sellers wishing to sell furniture on Amazon France?
There are lots of resources available to help you sell furniture on Amazon.

- Amazon Seller University: This is a free online training course covering a wide range of topics to help sellers succeed in selling online.
- Amazon Advertising: This is a service that allows sellers to advertise on Amazon. This can help you reach more potential customers and increase your sales.
- Expédié par Amazon (FBA): This is a service that Amazon offers sellers. With FBA, Amazon stores your products, packages them, and ships them to customers. This can save you time and money on shipping and logistics.
Can I sell used furniture on Amazon?
Yes, you can sell used furniture on Amazon France. Please note that furniture must be in good condition and meet Amazon’s quality standards. You should also provide a detailed description of the condition of the furniture in your product list.

Start selling today

€39 (excl. VAT) per month + referral fee
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