If you choose to sell on a retail site, Amazon is a benchmark solution.
As we mentioned earlier, selling clothing online
is a fast-growing market.
Selling on Amazon means being able to benefit from the advantages of a website that includes hundreds of millions of active customer accounts around the world and millions of unique visitors per month. So you can potentially reach the millions of customers who go to this store every day to shop. It means having a considerable advantage over your competitors.
Additionally, Amazon offers a brand creation and registration option. The success of a retail business generally requires the creation of a strong brand. Amazon's Brand Registry service offers a suite of dedicated tools to help sellers develop and protect their brand.
If you already have a registered trademark or are awaiting registration, it is possible to register it immediately on the site. If you don't have one, you can use Amazon's IP Accelerator
service, which connects you with a network of intellectual property law firms.
These professionals can advise and assist you throughout the trademark registration process with intellectual property offices in France and in the European Union. Please note that IP Accelerator
is a free matchmaking service. But you will have to pay the firm you decide to work with.
Enrolling in the brand register unlocks a suite of dedicated tools, available only to brand owners. They allow you to create rich content in order to stand out on the site.
Additionally, eligible first-time subscribers can also receive over €45,000 in potential benefits
, such as getting a 5% discount on their first €900,000 in brand sales, free registration for one of their products on the Vine service to get up to 30 trusted reviews (worth €180), and up to 2,000 free Transparency codes (worth €90). Vine is an internal Amazon service that allows sellers to receive product reviews.
Transparency is a product numbering service that helps identify each individual unit and prevents counterfeiting.
Note that there is apractical beginner's guide
to guide you step by step as you start selling on Amazon.
But here we'll see how to do it.