Once the Express Pet Supplies brand was registered, they signed up for Amazon Brand Registry. As a result, they were able to protect their brand and significantly expand their presence on Amazon by enrolling in other brand development programmes offered through Brand Registry
"Enrolling in the Brand Registry has a number of advantages.
A+ Content and Sponsored Brands allow you to spread the word about your brand to reach more customers and showcase the best you have to offer. These tools have really helped us to highlight the quality of our products."
In addition, joining Brand Registry allowed them to sign up for Transparency
and start taking advantage of the brand-protection benefits that the programme offers.