Our B2B discovery started with Amazon Business
Matteo Albonetti
Founder and Director, Romagna Computer
When modern technology meets history
Seeking to make a place for himself in the fast-paced online IT sales sector, Matteo Albonetti founded Romagna Computer in 2018. Following the biggest trend of the modern economy, this small business is located in the beautiful and historic town of Ravenna on Italy’s Adriatic coast. This promising combination inspired the company's name. In this highly competitive sector, Romagna Computer stands out thanks to its exceptional pre- and post-sale customer service.
B2B discovery for us came with Amazon Business
As an online-only business selling mainly computers and monitors via several online channels, the company appreciates its experience with Amazon Business:
We see that the average order is greater in quantity when selling on Amazon Business.Matteo AlbonettiFounder and Director, Romagna Computer
Amazon Business has opened a B2B segment opportunity for the company: “We discovered B2B only once we started selling on Amazon B2C”, explains Matteo Albonetti.
With the start of their B2B sales, the company noticed a very positive experience with business customers:
With the start of their B2B sales, the company noticed a very positive experience with business customers:
With B2B customers, we have fewer returns and higher quantities per single order.
I would highly recommend Amazon Business tools to other sellers
The company appreciates that Amazon Business provides special tools to optimise their offers to B2B clients as their philosophy is extremely customer focused. They are keen to understand the needs of their B2B and B2C customers and provide them with the best possible customer experience. “Customers are pampered when they buy from Romagna Computer”, says Matteo.
Among the most useful tools for attracting Amazon Business customers, Matteo names Manage Quotes, Business Prices and Quantity Discounts, and Selection Recommendations.
Among the most useful tools for attracting Amazon Business customers, Matteo names Manage Quotes, Business Prices and Quantity Discounts, and Selection Recommendations.
Selection Recommendations is useful for expanding your catalogue and attracting B2B customers. I would recommend this feature to other sellers as it has helped me a lot.
“Thanks to FBA, I managed to expand my customer base and sell in other markets such as Spain, France and Germany”, highlights Matteo. Their own brand was developing on Amazon “thanks to various programmes offered, such as Transparency, Brand Store creation and dedicated sponsored campaigns”. Romagna Computer’s business on Amazon is growing and reached 70% of their sales1, helping the company to close the last year positively despite the negative trend seen in the sector.
1 2022 data for Romagna Computer
1 2022 data for Romagna Computer
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