In hyper-competitive market, Transparency gives the edge
"Best of all, we don’t have any infringement attempts on any of the products we’ve enrolled in Transparency."
Jorge Hernández Jimenez
General Manager, OcioDual
Standing out in a saturated market
OcioDual’s Jorge Hernández Jimenez seems to have cracked it.
Over the past 10 years, his brand — which sells consumer electronics and computer accessories — has grown despite operating in a highly competitive market.
Based in Alicante, on Spain’s beautiful Costa Blanca, OcioDual sources all their stock in bulk. This means their customers — both retail customers and businesses, including resellers — are all but guaranteed market-beating deals. However, it’s the quality of their products and outstanding customer service that set them apart.
“We have extremely high-quality standards," says Jorge. "We also work with a world-class logistics firm that’s right on our doorstep. And we go the extra mile to make sure our customers are 100% happy.”
Over the past 10 years, his brand — which sells consumer electronics and computer accessories — has grown despite operating in a highly competitive market.
Based in Alicante, on Spain’s beautiful Costa Blanca, OcioDual sources all their stock in bulk. This means their customers — both retail customers and businesses, including resellers — are all but guaranteed market-beating deals. However, it’s the quality of their products and outstanding customer service that set them apart.
“We have extremely high-quality standards," says Jorge. "We also work with a world-class logistics firm that’s right on our doorstep. And we go the extra mile to make sure our customers are 100% happy.”
The real deal
Standing out in the crowded consumer electronics and computer accessories space is very challenging. When bad actors counterfeit products, they can erode the qualities that set brands apart.
“Very often, the customer doesn't know exactly who they're buying from. So, if they have a bad experience, they’ll place the blame on us and we’ll start getting identified with that bad product.”
“Very often, the customer doesn't know exactly who they're buying from. So, if they have a bad experience, they’ll place the blame on us and we’ll start getting identified with that bad product.”
“Customer satisfaction is up. Sales are up. "Now we can once again focus on ensuring that our products always meet our rigorous standards."Jorge Hernández JimenezGeneral Manager, OcioDual
Making it official with Amazon Brand Registry
Jorge started selling OcioDual’s products on a number of websites. But Amazon quickly emerged as the most promising channel, and not just because of sales performance. Jorge was also attracted by the suite of brand protection tools that Amazon offers.
“Amazon makes sure your brand is protected. You can simply list your products and Amazon takes care of the rest.”
Jorge started by registering OcioDual as a trademark. This allowed him to sign up for Amazon Brand Registry and start using protection tools like Report a Violation and to sign up for other brand-building programmes like A+ Content and Sponsored Products.
Jorge’s experiences with Amazon Brand Registry spurred him to take the next step and sign up for Amazon Transparency.
“Amazon makes sure your brand is protected. You can simply list your products and Amazon takes care of the rest.”
Jorge started by registering OcioDual as a trademark. This allowed him to sign up for Amazon Brand Registry and start using protection tools like Report a Violation and to sign up for other brand-building programmes like A+ Content and Sponsored Products.
Jorge’s experiences with Amazon Brand Registry spurred him to take the next step and sign up for Amazon Transparency.
Taking best practices on board
When Jorge learned about Transparency on another seller's listing, he was impressed. "It seemed like a good, straightforward tool," he recalls.
Implementing Transparency had an immediate, positive impact for OcioDual.
"Customer satisfaction is up," says Jorge. "Sales are up. Now we can once again focus on ensuring that our products always meet our rigorous standards. Our goal is to provide customers with products of exceptional quality."
But what sealed the deal was the fact that Transparency is proactive and preventative, rather than something you can only deploy after a product was counterfeited and detected.
"Before, we had to contact the seller ourselves. And if they were bad actors, we'd have to incur legal expenses. With Transparency, that no longer happens. We no longer have to be the ones to worry about going after counterfeiters."
Implementing Transparency had an immediate, positive impact for OcioDual.
"Customer satisfaction is up," says Jorge. "Sales are up. Now we can once again focus on ensuring that our products always meet our rigorous standards. Our goal is to provide customers with products of exceptional quality."
But what sealed the deal was the fact that Transparency is proactive and preventative, rather than something you can only deploy after a product was counterfeited and detected.
"Before, we had to contact the seller ourselves. And if they were bad actors, we'd have to incur legal expenses. With Transparency, that no longer happens. We no longer have to be the ones to worry about going after counterfeiters."
Transparency has helped increase revenue by 30%. And, best of all, we don't have any infringement attempts on any of the products we've enrolled."
Transparency takes a weight off shoulders
"Things have been great for us," says Jorge. "Compared to when we didn't have Transparency, we have grown while other businesses have experienced reduced sales. Transparency has helped increase revenue by 30%. And, best of all, we don't have any infringement attempts on any of the products we've enrolled."
Given these numbers, there's no doubt in Jorge's mind that signing up to Transparency is the way to go.
Given these numbers, there's no doubt in Jorge's mind that signing up to Transparency is the way to go.
"With Transparency, you can concentrate on improving your product, and not have to worry about things you shouldn't have to worry about, like others selling counterfeit products and damaging your name. It's 100% peace of mind."
LOCATION
Spain
INDUSTRY
Consumer Electronics
AMAZON LAUNCH
2019
BRAND PROTECTION TOOLS
Amazon Brand Registry
Transparency
Transparency
Contact the Transparency team to learn more.
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