Concerned about the reputation of LoryArreda.com and sales on the site, Stefano decided to sign up for Amazon Brand Registry
. A short time later, he received an invitation to discuss a new programme: Transparency
Stefano believes that accepting that invitation has been one of the most important decisions he has made for his business.
"I immediately realised that Transparency would solve my counterfeiting problem.
Each product has a unique code that cannot be replicated. If the code and product do not match, or if the code is missing, the product will have to be investigated."